Est. 1999 • Made in Oakland

  • A bit about me.

    I got my start in 1999 as a production assistant for NBC's 'Saved By The Bell', and 'In The House' with LL Cool J. Later that same year, while attending a filmmaking class at UCLA, I met the founders of the Slamdance Film Festival and soon after I was flying with them to Cannes and Park City as their festival coordinator. After that came Miramax Films, where I provided coverage and recommendations for screenplays—some of which went on to become Oscar-winning films—submitted by the top writers and talent agencies.


    Following a long, life-altering trip to India, Nepal, Sri Lanka and Egypt, I returned to my native Bay Area in 2001, where my partner Cheri and I combined our skills and passions to start multimedia production agency Conscious Creative in San Francisco. Over the past 15+ years, I've been a director, cinematographer, shooter/operator, writer, editor, producer, creator, cinéaste, long distance runner, husband and father. I’ve had a front row seat as the industry has moved from film to digital, from 480 to 8K, and have been intimately involved in a diverse range of productions. My at-times award-winning work has been broadcast on TV, on the web, and has screened at prominent and obscure film festivals worldwide.


    In addition to my regular shooting and directing gigs, I’m currently continuing production on Lovers & Others, which most recently screened at the San Francisco Web Fest, Austin Web Fest, and Miami Web Fest, where it took home the Audience Award. It's an episodic dramedy about marriage, spirituality, and the nature of commitment.

  • Projects


    Corporate, Promotional & Industrial

    Toyota - NBC Sports - eBay - PayPal - UC Berkeley - Anderson Valley Brewing Company - Unify - De Young Museum - Prince - George Clinton & the P-Funk All Stars - County of Alameda, EMS & WIC - San Francisco City College - Unify - Consumer Credit Counseling Service of San Francisco/BALANCE - San Francisco Bartending Academy - Niroga Institute - and many more to see on my Vimeo page.


    Features, Shorts & Docs

    Forever's Gonna Start Tonight - The Stable Life - The Legend of Toilet Seat Charlie - Recyclergy - All I Think of Is You - Anonymity - Side Effects May Include


    Personal Side Projects & Curious Curios

  • Gear

    Please contact me for rates, rentals, and availability.

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    Camera & Accessories

    Sony FS7 Super35 4K Camera

    Sony α7S II Camera with Full-Frame Sensor

    Sony XQD G Series 128GB memory cards x2

    Sony FS7 Timecode Extension Unit

    Video Devices PIX-E7 7" 4K Recording Video Monitor

    Anton Bauer Performance Series Quad Charger

    Anton Bauer Digital 90 Gold Mount Batteries x4

    Anton Bauer Performance Series Quad Charger Gold Mount

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    Canon EF 16-35mm f/2.8L II USM
    Canon EF 24-70mm f/2.8L II USM
    Canon EF 70-200mm f/2.8L IS II USM

    Nikon 20-35 2.8

    Nikon 50 1.4

    Nikon 85 1.4

    Metabones T Speed Booster Ultra Adapter


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    Camera Support

    Manfrotto Tripod w/fluid head

    Manfrotto Monopod

    SHAPE Sony FS7 Rig

    Freefly Systems MōVI M15 brushless, 3-axis gimbal

    Pelican 1510 Carry-On Case

    Sachtler Dr. Bag 5


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    Sennheiser G3 wireless transmitter & receiver

    Sennheiser MKE 600 shotgun microphone

    Sony Professional headphones

    Boom pole

    Rode pistol grip shock mount


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    LED panels (assortment)

    China balls (assortment)

    Clamp lamps (assortment)

    Work lights

    Lighting hacks that would blow your mind

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    Grip & Electric

    Background kit with black, white & gray backdrops
    Blackwrap cinefoil
    Bounce cards & reflectors
    C-stands w/gobo arm (2)
    Clamps & C47s


  • Let's work together.

    I take on projects of many shapes and sizes.

    You can also reach me at m@markarellano.com and (415) 412-7455.

  • Let's connect.